Annie Au

Shoppers had the option to defer their taxes, bank, DMV, and dealer fees into their monthly lease payments instead of paying it all at signing. Since this drastically affects the monthly payment amount we wanted to make sure the shopper had all the information. 

The shopper didn’t really understand what the various payment options and what was affecting their price.

I was the lead Designer for this project. This project was one of my first with the Rodo team so I focused on building off of the existing functionality.

Rodo had an existing payment slider that showed shoppers how their payments would change based on how much they paid up front. However, the shopper didn’t really understand what the slider was changing and how it was affecting their price. The only information they were given was in the form of a complex tooltip.

My goal throughout this project was to redesign the slider in a simple and intuitive way.

I started by focusing on the key information such as monthly payment, duration and amount due at signing. I then wanted to make sure the user understood how if they change what they pay at signing then their monthly payment would change as well.

I added a breakout beneath the slider that showed shoppers how the ratio shifted between monthly payment and due at signing as they move the slider.

I proposed adding it to both the search results and showroom sections. In these areas the slider effectively shows the different payment options on multiple vehicles at once, instead of having to view each vehicle individually.

Shoppers could then purchase their vehicle on the spot from the dealership using the pricing they’ve determined with their payment slider.

Marketplace products often throw too much information through text overlays and tooltips. Through this design exercise, I was able to demonstrate to the product team that Rodo can simplify communicating only the key information the shopper is looking for by using other visual aids.

Ultimately, the team was only able to build this slider in the showroom, but the Rodo team was planning on building an updated version of the slider that will also be included on the search results page.