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Product Overview
Rodo is a digital marketplace that allows shoppers to discover, compare and ultimately buy or lease a car.
My Contributions
I was the first dedicated Product Design hire for the Rodo team. As soon as I joined I led a redesign of the B2C and B2B products across the web and mobile experiences.

Dealership Portal Redesign

Rodo's Dealership customers needed the ability to manage inventory and inbound orders which required a complete overhaul of Rodo's Dealership facing product.

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Payment Comparison

Since buying a car is an overwhelming process, we wanted to make sure Shoppers understood how their payments changed with different deal structures.

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Subscription Management

Originally, Dealership subscriptions could only be managed by calling an account executive. So, we built a page subscription management portal which gave us the ability to upsell add-ons in product.

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Discount Summary

Shoppers wanted to maximize discounts when shopping for a car. Since one of the benefits of Rodo was access to additional dealership discounts, we ensured that the discounts were clearly outlined.

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