Annie Au

Dealers didn’t have a clear view of what services were available or that they were subscribed to. Services were only communicated by our operation team via emails, printed brochure, or via phone. Rodo wanted the opportunity to show dealers what they had already subscribed to and create an opportunity to upsell other available services. The team also wanted to take this chance to suggest switching to pay by credit card instead of being invoiced monthly.

Dealerships were unclear of what services they had or hadn't subscribed to and needed a place to manage existing subscriptions or purchase new services.

I was the lead Designer for this project. I collaborated with the Sales and Business Success teams.

I began by sketching out some ideas for how this page would look and function:

I landed on creating a 'Services' page where Dealers can see/manage their current active services and review billing history.

This page was a great place to highlight Rodo’s additional services

Lastly, we also introduced payment via Stripe to remove the burden of manual payments.

As a follow-up during the Dealership dashboard project, I proposed an upsell bundle banner to help increase business revenue.

From the beginning of the design process, I had to create a design which is suitable for both current and upcoming design. By leveraging a tile system for the service plans, Rodo has flexibility to add and remove for future updates.